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Violeta Ignatti
Violeta Ignatti

Violeta Ignatti

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From How Designers Become Storytellers by Karen McClellan

As designers, our main goal is not to entertain, it’s to convert our audience into true believers —believers in us, in the design process, in our solution, in our shared vision of success. Entertainment value can help us get there, but we need more than that. We need to get people invested in making the thing we’re talking about making.

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