Facebook Messenger wants to change the way you converse
Last Year Facebook made us install its Messaging app, today it is hiring developers to build on it.
When Last year in 2014 Facebook took a step that almost pissed everyone off. If people wanted to communicate with their family directly from their mobile Facebook app they could no longer do so. Those that tried to send messages over to their friends and family were instructed to install Messenger app on their devices for continuing the conversation that they wanted to have.
Resistance was futile. Every time you wanted to send a message or read a message from your Apple or Android phones that your friends and family shared with you, you got the equivalent of a punch in mouth, which demanded you to switch to its messaging app. Most people did not want to install another Facebook app as they believed Facebook already had too much presence in their life, but in the course of using Facebook it was impossible to avoid sending someone a message or wanting to read a message that someone sends you. It was like a someone kept hitting you until you’re drubbed into surrendered. Facebook reported that 600 million users surrendered and raised their white flag to install the messenger app and started using it.
David Marcus, Facebook’s VP of Messaging Products, admits that the transition at virtual gunpoint “was actually not a super popular move when it happened.” But come 2015, today at Facebook’s F8 developer conference, the company made some announcements, revealing why it was so vital to make that move.
The real deal today is Messenger is no longer part of Facebook but is a standalone platform to perform wide variety of instant communication with not your family and friends but also with businesses you may be dealing with. It competes with all other Messaging services such as Hike, Hangout, Snapchat, Line and its very own WhatsApp by offering a wide collection of features, many of them fueled by the limitless imagination and self-interest of thousands of outside software developers. Using Messenger to share sports clips and movie trailers. You will not only be able to make voice calls on Messenger (that happened months ago), but make payments to friends and retailers (that happened last week) and conduct ongoing dialogues with airlines, package and delivery services.
Some of these new functions might replace activities that were formerly performed on ones browser. Others allowing you to do things you might have done in other apps — or other Messenger services. But most notably, Messenger is cutting in on email.
Facebook always believed that the asynchronous nature of email was unsuited to the instant, always-on flow of the “social graph” that attaches us to our connections, and has long been trying to offer an escape from the inbox. While Messenger isnlt trying to kill of email, it is trying to reduce its use for various modes of communication.
In fact hoping, that Messenger will become as integrated into your life as its main app is. Right now, in terms of time spent by users, the number one app by far is Facebook. By drawing functionality away from those others, Facebook is aspiring to make Messenger a second home for mobile users, the go-to place for instant communications.
No wonder its ascension is the major announcement in today’s massive developer conference.
The idea does sound exciting to have our business on instant communication rather then asynch nature of email but only time will tell how people react and use it.
But for now we have another platform that promises to make our lives more easier, making us more connected with not only people but with businesses too!