Do you ever look at your favourite influencers, see the pictures from their latest press trips, all the comments from their adoring fans and wonder how they got to where they are? Do you think you’ve got what it takes to do what they do? Well, why not follow our tips on how to become an influencer and find out.

First you need to find your niche

You can’t be influential in every field, so pick a topic, or a few related topics, that you’re passionate about (fashion? interiors? food? wellness? your local area?) and focus your energy here. Your niche should be something you’re already knowledgable…

We’ve spoken generally about why content goes viral and while these points also apply to branded content, it is a slightly different beast. Your standard internet viral tends to feature dogs, cats, a daft prank or a cute kid yodelling in a supermarket and not a brand promoting themselves. But many brand videos can and do rack up tens of millions of views, so how are they doing it? Well, let’s lift the lid on how branded content goes viral:

A seeding campaign

Seeding works to get the viral cogs in motion. A seeding company, like ourselves, works with a network of high…

Influencer marketing is continuing to grow, but with so many influencers out there, and little regulation as to how they operate, how can you tell what makes a good influencer? Here are some key indicators to look out for.

Quality content

We’ve all heard the Bill Gates’ line that “Content is King” and well, its true. Good, appealing, original and relevant content is central to creating and sustaining an engaged audience, which is exactly the type of audience you want to get in front of. …

First things first, what is Digital PR? Digital PR is an evolved form of PR, instead of focusing on print, TV and radio like traditional PR, Digital PR focuses on online publications, think websites, blogs and social media pages.

Campaign approaches are really quite similar, although the lead time for digital publications tends to be much shorter than their print counterparts. But digital publicists still work with journalists, use press releases, write and send pitches and attend offline events, they’ll also work with influencers and bloggers to gain backlinks and mentions. …

There are a number of ways to increase your YouTube view count by paying for views, but some are far and away better than others. Some sites, or services, offer exceptionally cheap views — often less than 0.1p per view — but as with all things which seem too good to be true, they usually are exactly that. There are a number of different options when it comes to paying for view on YouTube, and you need to make sure you choose the option best for you and your goals.

Beware of the bots

Be wary of sites which offer views at less than…

We spoke about YouTube advertising on our blog a few months’ back and now it’s Facebook’s turn. It’s hardly surprising that YouTube seems to be the natural choice for video advertising, but Facebook is often unfairly overlooked in this space — both platforms can offer different benefits to a video campaign. But, if you need some convincing, here are our Top 5 Reasons to Advertise Videos on Facebook.

Facebook video ads are highly effective

The internet loves videos. A recent survey found that 44% of those surveyed watch 5 or more videos a day and 6% watch too many to…