Orginami- Your Task Management App

Orginami is a simple and intuitive app that helps users organise tasks. Users are able to create lists and add tasks to the different lists in order to have a better organisation of their to-do’s. One of the main issues was motivation for completion, therefore, users will add rewards to their profiles that they will win by completing tasks. Some of this rewards can be also penalties as blocking apps, for example, Netflix. This solutions make them feel rewarded, and at the same time converts distractions into a prize.


The challenge was to address one of my user’s (Andy) problems in his day-to-day life with a simple and effective app. The project not only involved coming up with an idea, but the creation of a brand, its UI and visual design.

The problem I addressed was lack of organisation and motivation to complete tasks. The research was mostly focused in Andy, but several interviews were done in order to find the best outcome possible.

The Opportunity

Organisation to complete everyday tasks can be difficult. Users tend to lack time and motivation to accomplish those tasks that they found more difficult, boring and/or long-term rewarded.

My main persona struggles to be organised, and although he wants to find a solution, the big challenge is to create something very simple as he it totally reluctant to complex and time consuming tools.

So I came up with Andy’s problem:

Lack of organisation and motivation to complete tasks

FIRST STAGE- Discover and define

User Interviews

I focused on interviewing people that experience a similar situation as my main user does. I collected great insight from the 4 interviews I did. In order to make the most of this information, I gathered it together in an affinity map.

I learned in detail what organisational problems users had, and what they wish they had to improve that situation.

I heard many quotes such as this, from Gina, Italian GA student:

“My problem is that I put too many things in my to-do-lists, and after I feel really bad when I don’t complete them all.”

Sam’s interview

Or this other one from Sam where he gives his opinion about to-do-lists:

“I don’t have great memory, I like writing things down in lists to remember, but then I feel as if the list controls me.”

Also my main user Andy pinpointed the importance of rewards in this topic:

“ When you get a reward you feel as if you’ve achieved something.”

Through user research I come across a very interesting point; people expect and want to be rewarded when completing tasks, even for their own obligations/day-to-day tasks.

Affinity Map

All the different insights I got from the interviews when then organised in an affinity map. Each insight was written in a post it, then this were placed in groups in order to create trends and find the different pain points.

Affinity Map

The main trends I took from the affinity map were the following:

People have a hate/love relationship with to-do-list

People find it hard to prioritise

Rewards is what motivates people to achieve goals or complete tasks

Experience Map

After the user research was analysed I created an experience map, to map out Andy’s user journey and identify the main pain points throughout it.

The main pain points are:

  • Having to do tasks he forgot about, in a rush
  • Fail to task completion because of disorganisation

SECOND STAGE- Develop and deliver

Design Studio

Focusing on the the trends that came out of the affinity map and the pain points identified in the experience map, I came up with a “How Might We Statements” to focus on the design studio. Andy and myself ran a design studio and we came up with creative ideas for the app.

How might we exert willingness of a user through an app?

How might we make organisation simple and fun?

How might we make organisation worth it?

Design Studio Sketches

From this, I focused on one idea and was able to map two user flows. This user flows slightly changed along with the prototype iterations after usability testing.

The main change was the order in which tasks and lists were created, as usability testing findings showed what users expected and were confused about.

Final User Flow A
Final User Flow B

How it Works

As we can see in the new experience map below, Andy’s emotions and pain points have changed noticeably.

  • Andy’s pain point is the fact that he has too much to do along the week and he does not know how to start.
  • He remembers Orginami app and engages with it. He is able to add all his tasks in an efficient and fast way.
  • Once he is home he checks the app and knows perfectly what to do.
  • Finally, when completed he receives a reward in exchange to his hard work. He can now watch the so-wanted Netflix episode.

Paper Prototype & Usability Testing

The paper prototype was a simple prototype that was used to get users’ first impressions. Changes revolved around layout and content.

Paper to Lo-Fi iterations

Lo-Fi Prototype & Usability Testing

Users were still confused about the home page content, therefore, some small changes were done in the next iteration. I constantly kept in mind that Andy, my main user, wanted something very simple and practical. Also, the rewards section were included in the homepage due to its importance for users.

Regarding the profile screen, Andy stressed the importance for him to show the amount of tasks he had achieved rather than the number of hours.

Lo-Fi to Mid-Fi iterations

The main change in the phase was including a “adding new lists” screen flow, which impacted the user flow.

Results of usability testing showed how users would automatically assume the first step was to create a list, if the list was new, and eventually adding the tasks to it. Therefore, a new flow of screens to add a list was included. However, adding a task directly from the main navigation was still available.

“New List” Screen Flow

Mid-Fi Prototype & Usability Testing

As a final step before going into high fidelity, and therefore creating a brand, its UI elements and personality, I tested the Mid-Fi prototype. The main changes were:

  • Simplification of home page
  • Visual change of main navigation bar
  • Addition of colour and shapes to enhance the usability and functionality
Mid-Fi to Hi-Fi: Home Page Screen
Mid-Fi to Hi-Fi: Task Screen
Mid-Fi to Hi-Fi: Profile Screen

You can try and play around with the full version of the Mid-Fi Prototype in Marvel.

Hi-Fi Prototype


Mood Board

Calmness. Organisation. Plainness. Peace. Happiness. Order. Symmetry. Stability. Energy. Determination.

Style Guide

Color Scheme


  1. Further user testing
  2. Further UI iteration
  3. Weekly user activity reports
  4. App animation

Project 2, done! Enjoyed working with Andy and with my class colleagues.

Let me know if you enjoyed it or if you want to know more.

Thank you!!



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