Redactor at Flux IT
Don’t talk about Shopify.
Our merchants don’t care about us (sad, but true). Don’t talk about what we did — our great new feature— talk about how it will improve their businesses. We’re in it for them, not ourselves.
So long as your personality isn’t lost in your revisions, good writing comes down to one thing and one thing only: your ability to edit your work.
Rewriting is where the game is won or lost; rewriting is the essence of writing.