Using UTM to track your visitors

You publish something online — on Facebook or via newsletter or wherever else — and you wonder — does it work? Do people click on my links? What happens on my site? We’ve got an answer for you — use UTM (Urchin Tracking Module) and Google Analytics to track people. How?

Imagine you publish a post on Monday on Facebook linking to your Product A. You do the same on Saturday. But how to check which of these two posts was better? If you choose in Google Analytics people who came from Facebook, you’ll see only general information about people who clicked your links and came to your shop from Facebook. But no insights about posts or groups or ads you used.

First, you must define better. Some posts (the same goes for newsletters, blog posts etc.) will bring you more visitors. That’s good, but traffic is not as important as conversions. So to truly use UTM tracking, you need to implement e-commerce code from Google Analytics to know when people are buying from you.

Than the task is simple — just post link with UTM and seek for answers.

If it sounds not so simple, let’s work it step by step.

Step 1: Prepare UTM
Get to UTM generator and paste the link you want to track. Than add proper UTM: source (google, newsletter, facebook), medium (mail, cpc, banner, post), name (sale, promo, offer), terms (keywords) and content (ad1, ad2).

Step 2: Make the link short and sweet
Posting a long link can scare people. That’s why Google makes it easy and allows to create short and easy-to-use links. Just paste it and remember to check all letters and numbers — broken link won’t work!

Step 3: Wait for it
People have to click, so you need to give it some time.

Step 4: Analyze
Go to Google Analytics and choose what you’re interested in. Traffic? E-commerce? On every page of analytics you can find segmentation. Just make new segment and click sources. Name the segment. See? UTM info are same as in generator.

Paste the info you’re interested in and voila! You can analyze all the info about small (or bigger) part of your visitors.

Remember that you can use UTM in almost every place where you use links — blog posts, Facebook posts, newsletters, ads, links on websites, links in simple e-mails, links on chats or any other tool. Using UTM to track your visitors is a simple and free way to get to know which of your actions bring you visitors and conversions.

If you need some help on how to use UTM to track your visitors just contact us — we’ll be more than happy to help.

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