Apoorva Singh10 things to remember when you’re building for the Next BillionSo you’ve heard the term before — NBUs or the Next Billion User segment. What is it and what’s the hype all about? Hype or opportunity? I…Feb 7, 2020Feb 7, 2020
Apoorva SinghRetention is the new growth?!You’ve probably heard it so many times — it’s cheaper to get current customers to make a repeat purchase than it is to find new customers…Jan 1, 2020Jan 1, 2020
Apoorva SinghRetention is the new growthYou’ve probably heard it so many times — it’s cheaper to get current customers to make a repeat purchase than it is to find new customers…Dec 22, 2019Dec 22, 2019
Apoorva SinghProduct Pricing StrategiesAs Product leaders, we solve customer pain points. We find ways to delight the customer. But at the same time, we create value for the…Dec 19, 2019Dec 19, 2019
Apoorva SinghEssential Mobile App MetricsIn this world of data overload, it is easy to lose focus on what really matters. As a Product Manager, your focus is on ensuring that your…Dec 19, 2019Dec 19, 2019
Apoorva SinghProduct Discovery — the difference between ‘vitamin’ and ‘painkiller’ productsProduct discovery is the process of understanding your customers in and out, to build products that satisfy their needs perfectly. It is a…Oct 15, 2019Oct 15, 2019