The first 100% mobile car rental service, Virtuo, has arrived to shake up the car rental scene in London.

Virtuo is a premium, 100% mobile and hassle-free car rental service to help you escape and explore the city. Every aspect of the app based service has been designed specially for the customer to make renting a car an amazing experience. The Virtuo app was hand selected by the Apple team as App of the Day on Saturday 14th July, generating thousands of installs and excitement around the service.

Already a success in France and Belgium, with rental services across nine major cities, Virtuo is an innovative mobile app that is changing the face of car rental. The app’s early success attracted investment from one of Europe’s leading early stage investors in the future of mobility, Balderton Capital, having also been early investors in the likes of Citymapper and Carwow.

The unique app will enable Londoners to effortlessly explore and escape the confines of the capital city. With a focus on trips over 30 miles, Virtuo customers can travel in a premium Mercedes A-Class from as little as £35 per day.

Virtuo’s passion was born out of a frustration when renting cars: hidden fees, limited opening hours, long queues for pick-up and returns. The industry is known for poor customer satisfaction and constant customer complaints. But this app is designed to change all of that and put the customer (literally) in the driving seat.

The new service lets customers book, locate and unlock a premium Mercedes A-Class within minutes through the Virtuo app. There is no paperwork, no long counter queues to collect and return a traditional rental car and no hidden fees. Virtuo customers can spend more time enjoying your trip, rather than sorting out your car hire.

However, this all-in-app experience is not at the expense of customer service. At the heart of Virtuo is our London-based customer service team, who are always on-hand and can be contacted directly through the app, any time of day or night. Operating our own fleet of standardised premium cars allows us to ensure a consistent and stylish experience.

Karim Kaddoura, Co-founder of Virtuo, explains “We’re extremely proud and excited to be launching Virtuo in the UK today. We genuinely care about our customers and the experience they have with us, every step of the journey is designed to make using Virtuo the ultimate rental experience. We want our customers to be in control of their journey and our 24/7 bookings gives them exactly that, we put them in the driving seat.”

Michael Altom, General Manager Virtuo UK & Ireland, adds “The mobility market is changing at an unprecedented rate. After using our service, enjoying the customer support and the seamless experience, our customers won’t go back to traditional car rental companies or even own a car.”

The brand-new cars are available right now to book through the Virtuo app and pick up from six locations across London (London Victoria, London Waterloo, King’s Cross St Pancras, Marble Arch, Stratford and Kensington). Users can simply download the Virtuo app, validate their account, book their car and be on the road in a matter of minutes.