Virtzy: A Revolution
Beginning of March, Isak Mirzak and Kristina Aran came with the idea to build a social media platform devoted to the beauty/wellness industry. Think of it as your personal realm to stay in touch with artists and their ongoing creativity.
But it doesn’t stop there. I had a phone interview with the two co-founders in the concrete jungle of New York City.
“Our main goal (the mission) is to help beauty and wellness professionals run their businesses better…beauty professionals are able to build their portfolio from scratch and include their education, specialties and share videos/photos,” Kristina said.
Who better to trust than individuals who have been themselves, working in the industry?
Isak Mirzak is a graduate from the Fashion Institute of Technology in New York with a specialization in advertisement and graphic design. He is also a professional hair stylist with 20 years of experience.
Kristina Aran is a psychology undergrad from Queens College and later took her studies to a Masters at NYU in mental health counseling. Juggling all of that while working as a skincare and makeup researcher for private companies.
Isak mentioned the struggles he faced working as a hair stylist and managing all his portfolio work in several places at once. He also noted it was hard to balance his personal and professional life under one platform. As Isak and Kristina emphasized, your audience determines your business.
With Virtzy, your profile is strictly professional keeping new on-coming clients interested in your creativity. Making this your one-stop resume galore.
“We understand the challenges these professionals face. With this, we created a platform…We want to study the behavior of the professionals and think of how else we can make this platform a better place,” Isak added.
How is it possible to get the right audience for the right business? These strategic experts have confessed their secret. It’s all about the tools, behavior and feedback. AKA people like you and me!
“For right now we want to focus on the individuals, not businesses. We want individuals to be able to express who they are and share their unique touch/specialty,” Isak explained.
And that to me, is one of the best catches. Beauty professionals can sometimes feel swamped and overlooked by huge advertisements from businesses on other platforms. But to Isak and Kristina, it’s about us, the producer and consumer.
No gimmicks, no lies. Just truth and creativity. No more cringe-worthy ads popping up about the latest Fit Tea plan 20 percent off if you use someone’s code; This platform is about your purpose and contribution to the industry and clients.
Ok but what if I’m just a raging beauty junkie? What’s in it for me?
Virtzy has been discovered as a two-sided market, meaning it was made for you and me.
By having more professionals use Virtzy, you can stay connected with your favorite stylists and see what they’re up to. If you had trouble remembering who did your nails last week, you can look them up if they have a profile on site. Never miss out!
Use their profile to hunt for your next look as they upload their pictures or even book an appointment right on Virtzy.
Ahhh, a new weight has been taken off your shoulders. Search for professionals by location, name, industry or specialty. You won’t have to rely on how to search for a certain niche (like Google or Facebook) because with Virtzy, one click is all you need to find your destination.
“We have more than enough professionals to give something clients to search,” Kristina added.
What if you’re not ready to make a commitment? Virtzy has organized their app to give you a Pinterest-feel even when you’re not so sure what to look for yet. Scroll through specialities listed at the top with endless pictures and profiles like makeup, hair, tattoos, nails, personal trainers and more!
“Our purpose was personal. I put in my 20 years of cutting hair and four years of college learning how to market and advertise. I want to do this not only for myself but for others. I have a gut feeling we’re going to be successful and make it big,” Isak concluded.
My time away from blogging and reading has mostly been spent on Virtzy just scrolling through pictures for my next summer-glow hairstyle. Not only is this app free, but it’s reliable when you’re on the search. Virtzy has you covered.
Originally published at paulysbeautycommunity.com on April 13, 2017.