With about 433 million members from 200+ countries, this giant social network of professionals called LinkedIn continues to grow ceaselessly since May 5, 2003 till now.
So does the number of mistakes made on it by the tyros who are still unaware about using it, and unwittingly spoil their online reputation.
Although LinkedIn is a treasure of opportunities, it still requires you to have some etiquette to crack through its unseen rules.
A badly crafted LinkedIn can not only hurt your credibility but also project a bad impression to your colleagues and potential partners, which isn’t affordable on a platform where you’re constantly hunting for new opportunities.
The good truth is that some people are sincere enough to abide by the rules and polish their profiles. Yet, they aren’t close to perfect.
They make mistakes and lose their shot of creating an influence.
You might be among them too.
The cure? Make sure you fix the mistakes stated below.
Fixing these would make your profile look just fine — better than it is.
1. Not formatting the summary properly
Even if the summary of your profile is flawless and written in gold, it remains ineffective unless properly formatted.
Use symbols to highlight the significant points, leave enough blank space to let the reader breathe, use all caps to emphasize the headers or titles.
A good summary is the one which is concise and easily readable.
While LinkedIn doesn’t provide you with many options for editing, you find your own ways.
2. Using clichés and buzzwords repeatedly
It’s noticeable when you try so hard to prove yourself.
Yes, we know you are ‘self-motivated,’ ‘hardworking,’ and ‘dedicated,’ — because everyone else is too. Be real.
Stick to the details which matter and stop adding any unnecessary words which don’t serve a purpose.
3. Using a poor profile photo
No profile photo? Bad.
You don’t want to be among those hundreds of others having headshots of mannequins.
Have an identity.
As in real life, your appearance casts your first impression on LinkedIn too. That doesn’t mean that you’re obliged to get a professional photo shoot.
Just make sure that you use a fine camera, dress well, choose the right background, wear a teethy smile, and you’re awesome to snap.
Here’s a research backed post to help you click a perfect one.
4. Including vague descriptions
On LinkedIn, my friend, never forget to tell what you do while mentioning what you are.
Remark your responsibilities, mention what you do, and give others a peek into the duties which you perform. Let them know what you really are at.
Just telling them that you’re a ‘Manager’ or ‘HR Director’ isn’t enough. Show them.
A few extra words will only enhance your profile and give others a clear idea about your work and skills.
5. Not showing up
Exhibiting your talents and achievements isn’t bragging.
Take pride in the hard work you’ve done, display the certification courses you’ve completed, and show the efforts you’ve taken while volunteering.
You might be a god in your arena having 20+ years of expertise. But others won’t care about it unless they know about it.
Why should someone value you for the accomplishments he doesn’t even know about?
After all, not everyone can reach your home to see those trophies and awards decorated on shelves.
Don’t be shy. Show up.
6. Being a robot
Relax. There’s a lot you can talk about apart from your job and your previous jobs.
Express the human in you. Tell what you love. Your principles and values matter as much as your work to others.
People wish to connect with you not just because of the job you have or the skills you possess, but also for the kind of person you are.
7. Not sharing expertise
Last but not the least. There’s always something called authority. Though isn’t always perceivable, it can be felt.
Authority comes from sharing what you know about your field, educating others, and expressing your views.
Not everyone is an author or speaker, but at least you can take out some time contribute to the community which you come from.
What will be the purpose of everything that you’ve done once you stop doing your job? It’s only what you create that lasts.
Create something, establish yourself as an expert, and start helping others.
Ever saw that “publish a post” button in your profile? Yes, LinkedIn has its own publishing platform called Pulse.
Now start writing.
Stop making these seven LinkedIn mistakes and you’ll have a dazzling profile.
Follow me on LinkedIn where you can give me a virtual high-five.
Or better, find me on my blog — I’ve been sharing some good stuff over there (I write about life).