“A great product solves the problem in the market which the market did not even know” — Vishnu A.
This statement is the short version of this blog. Now one may think, How can we solve a problem if we do not know what is the problem in the market?
Apple — iPhone is a great example of this statement. Let’s see how.
iPhone — The Kidney Collector
If you are making a weird face DON’T. Apple has built their brand to the extent of people selling kidneys to buy its product. Obviously, this is not Apple’s mistake. But the answer to how they have managed to achieve this could be a seminar, so let’s get into how apple solved the problem in the market which the market did not even know.
The iPhone or iPhone 2g or iPhone Original,t was formally announced on January 9, 2007, and on June 29, 2007, it was released in the United States.
Back then there was already a hit product that revolutionised the music industry and was tech-savvy. That product was iPod. What the customers expected to be the next-gen iPod was revealed to be the iPhone.
There was not a clear market or a visible need for a product with a touch-capacitive display, 3.5 inches screen, and integrated GPS, in the market. Apple’s innovation coupled with their extraordinary marketing was the success of this product.
Instead of promoting or re-releasing their existing product which was a success, they anticipated the declining phase of the product, forecasted their market needs and launched the solution “iPhone”.
Apple stayed at the top of the market by always staying ahead.
