Dennis Luijer
Aug 22, 2017 · 1 min read

I think they all have a storyline… their way of telling is totally different. A lot of these just focus on experience and NOT on effective information transfer. Storylines are carriers of real or unreal action along a path. These can be constructed and or followed. Good storylines are different for two reasons. They keep your attention because they do more then transfer information AND they MOVE you… which is an emotional thing that makes this all so complicated. The tension of the emotional experience is where the new economy creates its value. Storytelling is the balance between logic and emotion. I hope the conversation in your online effort will do the same. Share the structure AND the emotion. Love to experience more!

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Dennis Luijer

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