Social Media — Brand Extension

Social media is any digital platform that allows people to share their expressions and ideas with others. Major sites such as: Facebook, Twitter, Instagram, Pinterest & SnapChat are all platforms that can make or break a brand. Using social media platforms effectively will cause your brand to serve a supportive community with your products/services.

Social media should not be used to only share content, sales or any other marketing tactics with your audience. Social media should be used to converse directly with your audience to understand their feelings and needs from your products/services. Choosing a platform to share and connect with your audience may be initially complicated, but crucial to meeting and building your community of supporters. For example, if you have a new t-shirt brand inspiring teens that spend time on SanpChat and market only on Facebook, then you have lost a large portion of a more mature audience.

Giving upfront value and interaction is the key to your social media success. Your brand’s consistent interactions with your growing community of supporters is a key factor at building brand loyalty. Your audience wants to know that you have their best interest at heart when you do anything to improve your product or service. Once the audience understands your organization’s true value, the more loyal they will be in supporting your products/services.