Localization: Tips and Tricks for Success

3 min readMay 8


Know the top 5 tips and tricks for localization success. Localization means adjusting your web or mobile app to the language and culture of users in all your target markets. People from different cultural backgrounds are more eager to buy from a business that speaks their native language. Your software or website is the front door of your business, so it needs to make everyone feel welcome.

It may sound a bit complicated, but website localization doesn’t have to give you a headache. Follow these five tips and tricks to launch your multilingual app or website fast and provide an outstanding customer experience for all your international customers.

The importance of localization

Since most of the content on the internet is in English, it’s natural to assume that most people are fluent in it. However, only about 360 million people use it as their first language, and it’s spoken only by 17% of the world’s population. In other words, without localizing your web or mobile app, you leave over 80% of people struggling to use them.

Here are some benefits of a localization success that will help you decide whether to implement it:

It improves credibility.

You will reach a bigger audience.

It decreases churn

The best way to improve your international web or mobile app is to speak to people in their native language. In addition, localization success improves credibility by showing that you’re making an effort to modify your product for your potential customers.

Also, by implementing localization, you can expand your potential user base and reach a bigger audience. Gaining a broader audience also improves your credibility and helps your business grow.

For best results, consider investing in a localization software solution for streamlining your localization process for the best results. This will allow you to consolidate and automate all aspects of your localization workflows.

Success localization: Local market research

The first tip and a great trick that is an essential part of your localization strategy are making sure that you understand the market your app needs to target. Your web or mobile app is your most powerful tool to attract potential clients and generate leads. Therefore, identify and research your target market before implementing a localization success.

Think about the product or service you sell and research the trends. Start with a detailed analysis to see if your product has sufficient market demand. And once you determine your target markets, it is time for in-depth research to understand the customers in each one.

Generic data about the entire continent is not good enough. For example, Italians are way different from the French. French don’t share the same values as the Germans, and most importantly, they don’t share the same language.

Also, you need to analyze the demand for your products in targeted markets for localization success. For example, if something you sell is popular in one region, you can start from there and slowly expand.

Try asking specific questions for each target market when conducting research:

What is the growth rate in this target market?

Is there a lot of competition?

Are people interested in your product?

Can locals afford your product?

How much will customer support and transportation cost your company?

It’s essential to reach the highest number of potential customers without spending more than you can afford. So consider all these indicators when deciding on which market to approach first.




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