5 Reasons Why Your Business Needs a Website

3 min readJul 16, 2019

by Visualwebz.com

1. Google Visibility

Google is the number 1 search engine in the world.

Alternative internet search engines can’t compare to the collective power of Google. By typing in specific keywords, you can find information on any subject. It’s the ideal place to promote your business.

If your business appears on Google’s first page, then you can expect lots of traffic. Though, It won’t be simple.

Claiming the top spot on Google is very competitive, many similar businesses may be on the front page. Businesses invest thousands to make sure their brand makes it to the number 1 or 2 spot on Google.

That’s why many web design services include tactics to rank up in Google’s front page. It’s necessary to find niche keywords specific to your business to assure that people will find it.

It’s also imperative that when customers visit your website that you should install a call to action.

2. Call to Actions & Landing Pages

A call to action encourages visitors to sign up for newsletters to receive special deals. Adding a call to action on your website will generate leads but you’ll also need a customized landing page.

Creating a customized page for visitors from a specific location can increase sign-ups.

Landing pages are standalone web pages, they’re made to for advertising and marketing. Landing pages must be pleasing to the eye and a simple layout. If there is too much content then this can overwhelm readers and they’ll exit your site.

Landing pages are an integral part of any web design service package. They play a big role in generating leads to business.

3. Exclusive Online Services

A proven strategy to bring back paying customers is to offer online services. If your business sells a product, offer customers the option to order from the comfort of their home.

Many businesses offer this same service. Your business can offer free shipping to differentiate yourself from the competition.

Use your website as an option for your customers to contact customer support. Have customer service representatives to answer customer concerns makes customers happy. This can lead to positive reviews for your business, leading to more sales.

Make your customers experience both fast and convenient. Give them a reason to use your website besides checking when your doors open.

4. Share your story

Every business has a story to share.

Get your customers involved with your brand. Have them care about what your brand represents. Companies like Nike and Apple have legions of fans who are loyal to that brand and won’t settle for another one.

A website is a perfect medium to share your company’s history of how they got started and where they are now. Releasing blogs and videos makes your website look professional and trustworthy.

What does your brand mean to your customer?

Security? Comfort? Find out what your company excels at and market your business as the best option for that trait. Brand awareness is key to a successful business.

Who will read your story if people can’t find it? That’s where search engine optimization comes into play.

5. Search Engine Optimization

Search Engine Optimization (SEO) makes your content easier to find for search engines.

When it comes to SEO, many people believe that it’s only for websites that only post blogs. That can’t be further from the truth.

Whether it’s videos or images, almost everything on your site can put in place SEO.

SEO is one of the many web design services offered by web building companies so your site is ready for business. Optimizing every aspect of your website makes it easier for search engines to find your site.

Creating popular content makes your website a popular destination for that topic. Blogs that help your visitors answer their questions will bring in more visitors. Combined with SEO, this improves your website's chances of getting more leads.

First Published at https://visualwebz.com/ — Professional Web Design in and around Seattle, Bellevue, WA and nationally.

Refer to: https://visualwebz.com/seattle-web-design/#5-Reasons-Why-your-Business-Needs-a-Website




Visualwebz is a web design and online marketing agency based outside of Seattle, WA. We focus on helping small businesses gain traffic, increase revenue!