Digital Transformation of Sales & Marketing Process
In business, both sales and marketing departments have one focus which is to increase revenue. It is very important to have collaboration between these two departments. Digital transformation requires you to transform your business through technology. Nowadays multiple companies working on the transformation of sales and marketing processes.
Digital transformation means using technology to streamline your business’ sales and marketing processes such as prospecting, customer relations, online sales, etc. Digital transformation has been going on for decades. It is very important to change with time in your business. This change helps you achieve desired productivity in your company. Business transformation has a positive impact on both internal business processes (the sales department) and external processes (the marketing process).
1 How helps Digital transformation in the sales process :
In this digital world business, products and services are changing super-fast peace. That’s why sales and other processes are also being digitally transformed. Nowadays new technology changes all aspects of the sales process. Because the digital world changing the habit of purchasing habits of customers companies also need digital technology to attract customers to purchase products. Digital transformation helps to keep sales activity, developing and maintaining good and long-term relationships between sellers and customers and also helps to increase business growth and business retention.
2. How Helps Digital Transformation in Marketing Process :
It enables “deep customer understanding”. It helps to know your specific customer, audience segments, behavior, their interest. This information can be used to target customers and we can improve customer outcomes. It provides marketers with accurate customer insights that help them target the right customers.
3. Advantages of Digital Transformation in Business.
It helps to improve Customer experience: Digital transformation helps to analyze customer data like what they want, behavior, interests, etc. On that basis, you can provide better services to the customer.
- It is AI(Artificial Intelligence):
AI helps to get fast and accurate data. It learns from historical sales data and guides sellers to optimized offers and pricing that maximizes win chances.
- Helps to Increase productivity :
By using technology in business you can save time, and the energy of employees and you can give more focus to customers.
- Helps to automate CRM Tools :
Technology helps to integrate your CRM data with other software. Data integration, help build additional processes
to integrate the enterprise from end to end and benefit from the ability to collaborate with CRM.
- Increase Data security :
It helps to runs your data cloud with a highly secure and configurable permission structure of the portal.
Visulon provides visual assortment planning, Data-driven Financial planning, and merchandising planning for the Apparel, Sports, and Footwear industries to enable the Digital Transformation of sales and marketing processes. Visulon’s cloud-based software solutions bring unprecedented ease to doing business with B2B accounts for clients. Also built an exceptional database architecture, whiteboards for product presentation, digital catalogs, financial planning, merchandising planning tools, Fast order management system, and smart store fixture planning applications.
