Why The Design Agency Still Matters To You
Vince Schwidder

In product companies, a design team can be limited in numbers and doesn’t rinse-and-repeat often enough. In many product companies, when a step in the design process is completed (because the end-result is accepted), you leave that step behind and focus on the next.

i cannot accept this statement ….as i work in a product company and i have worked in a service design firm tooo….i know how much we rinse and repeat the same product to make it more user friendly …but in service firms it is the vice versa as u mentioned… doesn’t rinse-and-repeat often enough until unless the client wants to go for another version (the end result is accepted)…..

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