Guillaume JourdanTaittinger commences 2019 with new #TheInstantWhen CampaignTaittinger has hit the ground running in 2019, launching a new, decidedly intimate advertising campaign and bringing an uber-chic and…Feb 6, 2019Feb 6, 2019
Guillaume JourdanTrue Luxury as it was in the 19th century…(This post is the Executive Summary of the report “True Luxury in the Wold of Fine Wines” published in January 2016 by VitaBella Luxury…Jan 19, 2019Jan 19, 2019
Guillaume Jourdan“Gimme a kiss” — or how to get up close and personal with wine brandsGetting close to brands to make them stronger — that is at the heart of our work at VitaBella Luxury Wine in order to succeed in our…Jan 13, 2019Jan 13, 2019
Guillaume JourdanHow to succeed in the Premiumization of a Wine Brand?Between the emergence of new types of customer and the necessity to adapt to different economic situations (in France, for example, the…Jan 12, 2019Jan 12, 2019
Guillaume JourdanWord of mouth — the ultimate weapon in the wine world?In an era in which all the talk is about creating a buzz, going viral and social media, here is a topic we would like to explore at…Jan 11, 2019Jan 11, 2019
Guillaume JourdanAfter Robert Parker, the next most influential wine critic in the world will be neither a woman…From the 1982 vintage in Bordeaux until recently, Robert Parker has been the most influential wine critic in the world, and today many…Jan 9, 2019Jan 9, 2019
Guillaume JourdanLuxury, Wine and Influencer Marketing : The dawning of a new eraIf opinion leaders have long made the running in terms of influence via traditional channels (media, public appearances, word of mouth)…Jan 8, 2019Jan 8, 2019
Guillaume JourdanPut a little Red Bull into your Wine Communication!(This post “Put a little Red Bull into your Wine Communication!” was written by Guillaume Jourdan. You can reach him at info@vitabella.fr…Jan 7, 2019Jan 7, 2019
Guillaume JourdanHow to choose a (good) Brand PsychoanalystAll the wine estates that we have consulted for have one thing in common: a strong brand identity. To mould their image, we had to…Jan 6, 2019Jan 6, 2019
Guillaume JourdanLuxury Wine and the Millennial State of Mind(This post “Luxury Wine and the Millennial State of Mind” was written by Guillaume Jourdan. You can reach him at info@vitabella.fr or via…Jan 6, 2019Jan 6, 2019
