Beginner’s Guide to Picking the “Right” Leads

The Internet world is a vast and never-ending depository of whatever kind of information that you happen to be looking for at any given moment. You are bound to find the good, the bad, and the ugly! When your business, professional life, and income rely on finding business opportunities from the web that is critical for growing your business, it is important that you are finding the right information.

Looking for high-quality leads for web development and graphic design can be stressful, time consuming, and scattered throughout the wide spectrum of the Internet. Web development leads in particular can be very hard to find as they are often located on websites that don’t typically broadcast RFPs (Requests For Proposals) and RFQs (Requests for Quotes). A good majority of these leads come from companies and organizations that are only looking for these services every few years, if you are lucky. And graphic design leads can fall into a huge array and very wide range of size, skill requirements, and complexity.

In this industry, time is literally money. Wasting time tracking down leads can kill the productivity of an organization. Until you find a way to clone yourself, here are a few tips to help you pick the “right” leads for your graphic design and web development business.

1. Know Thy Self — It is really important that you know who you are and what you can handle. Don’t bid on projects that are above your head, too hard to understand, or something you are unable to complete in a timely manner. What is your strongest skill? Pick a subject or specialty and become an expert in that area. Learn it, know it, and conquer it! Don’t try to bid on everything just because you can. Like they say, “A jack of all trades is a master of none.” By selecting a focal area it will help you find projects that line up with your skill set. It will also help you narrow down your search and give you a better chance to find work that is a right match. That being said, it doesn’t mean you shouldn’t know the other areas of the industry. But instead of searching for “website design projects” you can start looking for “Wordpress theme customization.”

2. ABL (Always Be Looking) — There are projects being posted on a daily basis. You just don’t know when the perfect project for you to bid on will be posted. You always need to be keeping an eye out for work for the future. As weird as it might sound, I have always found that I find and get the best jobs when I need them the least! But you can’t find something that you aren’t looking for.

3. Know Your Source — Is your source credible? If a company is posting the RFP directly on their site, do some homework on the company before you bid. Does it look legit? If something doesn’t look right, it probably isn’t. See the next step (4) for another way to verify your source.

4. If You Are Not Sure, Ask Them! — I know this will sound absolutely insane, but pick up the phone and call the company or the project lead. Yep, actually talking to a person can go a long ways. Also, if a business isn’t clear about what they want, then ask before you spend the time bidding. Or make up a question just to have a reason to call them and make a point of contact. It will show them that you are serious about the bid and getting it right.

It Is OK To Pay — You may want to consider sources that require a membership or subscription for access to their leads. When you pay for a lead service you know you are going to get high-quality leads and prospects, otherwise they won’t keep their membership base. Premium sites have sifted through the garbage and done the work for you. Also, free leads and publicly posted leads will always have more people bidding on them and more competition for you to go against. When you have free postings and more bidders, you also have to be more competitive on your bottom line price. It is absolutely worth looking for affordable websites services that provide you leads in your field. It will mean saving time and making more money! Who doesn’t want that?

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