I recently had the opportunity to do some research on collecting missing or required information during a booking experience that I thought might be useful to share. Mostly focusing on booking travel and accommodation, but also looked at all potential booking experiences as well as e-commerce experiences as they are quite similar.

The problem that we tried to investigate was:
When a user is going through a booking process, some further information may be required from the user which may add friction in completing the booking.

To rephrase that as an opportunity… “HMW capture the needed user information while reducing…

Vitali Muhin

I design creative and effective human-centered solutions.

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