. Just look at Drift and what Intercom’s latest update brought in.
Nice article, a good way to summarize a possible reason behind the acquisition.
Matt Szaszkó
1

I agree and disagree with you here.

I agree in the sense that Intercom and Drift have proved that real time messaging can play a crucial role in lead qualification. Heck, HubSpot has invested in Drift!

I disagree in the sense that there is still a important distinction between an automated solution and a human-in-the-loop interaction. Proving that a fully automated conversational interface works better at lead-gen than a graphical interface is much harder.

(Operator, although interesting, is still not there in my opinion. It is basically a re-bundle of existing features)

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