In marketing, there’s a joke that sometimes our job is reduced to “throwing glitter on shit” because that’s what it feels like when you’re tasked with promoting a product you know isn’t any good. It took me years to learn that if the product isn’t good, no amount of content marketing will save it.
Author and business executive Seth Godin once said, “Fast growth comes from overwhelming the smallest possible audience with a product or service that so delights them that they insist their friends and colleagues use it.” The key here is making sure you have a product or service people care about it.