Just playing devil’s advocate — Are you bothered by the fact that someone from a third world country is solving a (seemingly) first world problem (or maybe a non-problem)?
iPhone 7 is the first waterproof phone from Apple. What would you say if iPhone 8 was announced, by building over this capability and being able to float in water? I can imagine Tim Cook saying that “Don’t worry if you dive in a pool / lake and forget that the phone was in your pocket. It will just float up gently and without any damage!”. The entire auditorium gives Apple a standing ovation after the ad finishes playing! 😜
By itself, I do think the innovation sounds lame. But trust a big MNC to buy his patent and market the next phone thus.