Do User Personas Apply to Marketing?
Ana Guerra

So why are user personas a preferred tool for start ups then? Is it more likely to find this procedure in a start up then in a big company? Is it maybe just a question of resources? Do large companies feel more secure relying on big data than making up fictive charcaters to match with their ideas?

I really like how you explain it, but I’m not quite sure what’s your eaxct conclusion.

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.