Viviane EdwardsDTC NikeOne of the biggest athletic apparel brands is Nike. Founded in 1964, Nike has grown into a globally recognized brand. Two of Nike’s leading…Oct 16, 2022Oct 16, 2022
Viviane EdwardsThe Power of Brand BuildingBrand building is the foundation of creating a relationship with your consumer. When you think of brand love think of brand building and…Sep 25, 2022Sep 25, 2022
Viviane EdwardsSuper Bowl Advertisement: E-Trade “Workout”In 2021, E-Trade released an advertisement called “Workout.” The advertisement called upon viewers to get into financial shape. However…Sep 20, 2022Sep 20, 2022
Viviane EdwardseCommerce by GenerationE-commerce is ever changing from generation to generation. As social media and digital marketing increases, eCommerce grows significantly…Sep 8, 2022Sep 8, 2022
Viviane EdwardsRed Bull Brand PersonToday I am writing as the Red Bull enthusiast. Red Bull is a brand that lives life on the edge and embraces every adventure life throws at…Sep 4, 2022Sep 4, 2022