5 Key Elements of a Social Media Brand to Help You Plan, Create & Shine

I’ve talked to you about some of my productivity hacks and, to be quite honest, I could literally write 100 blogs on my digital domination process.

But, if I did that, you’d be bored in an instant and stop reading my content altogether.

I’ve told you many times about the importance of having a plan and a production day to outline the types of content you’re going to create AND then actually get to the work of creating that content.

But how do you do that when you’re first building your brand? Well, you have to shift your mindset to think about a brand as a series of parts that gracefully come together to create an overall message… instead of thinking of it in terms of X amount of posts or Y amount of shares, think of it in terms of goals and steps you’ll take to achieve those goals.

There are five key elements to your brand:

  • Topics
  • Branding
  • Content
  • Engagement
  • Brand Awareness

This is a simplified way to think of your brand — once you shift your mindset to thinking of your brand as the sum of these five parts, you’re more likely to be able to manage the creation of content AND the management of your social media content because you’ll have a handle on it.

To start this process, you’ll need to schedule some time to brainstorm about the topics you’ll cover, which will then lead into your branding (ex: how to showcase the topics) and then what types of content you’ll be sharing (ex: videos, articles, blogs, quote cards, guest posts) and then how you’ll engage your fans and finally, how you’ll increase brand awareness to continue to get new followers and more engagement.

This is a cycle that is repeated over and over again to get you the results you want — a thriving digital brand — without losing your mind.

The rest of this month will focus on these five key elements to help you launch your digital brand with personality and flair.

Originally published at creativixmedia.com on January 10, 2016.

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