Easy e-newsletters for musicians, artists and anybody else with a mailing list
A hybrid CMS/email service solution
Using an online emailing service to publish your e-news
First off, I’ll just say that today list management goes hand-in-hand with sending newsletters. If you’re a busy person, you don’t need to be managing a mailing list in one place and sending newsletters from another. I’ve spent much time in recent years migrating lists from email address books and contact management programs to online emailing services, so this article is written from that perspective and after much experimenting and experience with a number of the most popular email marketing services, I’ve decided to stick with MailChimp for the time being, since they currently offer the most options for the least money (not to mention great customer service).
E-news scenario
A typical fan/member mailing and list management scenario :
- visitors sign up for your mailing list directly on your website
- they are welcomed with a confirmation email (an “opt in”) and can subscribe/unsubscribe themselves at any time
- you visit the online service to send a newsletter, manage your mailing list and view the statistics on your mailings
