Karthik BalachanderinNativeAIFour Key Things Publishers Need to Know About Apple NewsWhen Apple launched Newsstand in 2012 the app was just a virtual shelf that allowed users to see their online subscriptions to…Dec 18, 2018Dec 18, 2018
Karthik BalachanderinNativeAI4 Social Media Trends that can impact traffic for Digital PublishersIn earlier posts we’ve covered the audience development and search trends that publishers should be paying attention to. So, what about…Nov 22, 2018Nov 22, 2018
Karthik BalachanderinNativeAIMedia Business: What Digital Publishers can learn from Cable TV networksAs online media publishers well know, finding a viable business model presents challenge. Here are some lessons they can learn from Cable…Nov 15, 2018Nov 15, 2018
Karthik BalachanderinNativeAIHow to measure Content Marketing without wasting time on Vanity MetricsFalse success metrics are deadly for publishers. Hyping irrelevant metrics might sound good for the moment, or help save face in team…Oct 30, 2018Oct 30, 2018
Karthik BalachanderinNativeAIPolitical Ads on Facebook & Twitter: What Publishers need to knowPolitical advertising on social media used to be the wild west: nearly anything could be done by nearly anyone with minimal restrictions…Oct 16, 2018Oct 16, 2018
Karthik BalachanderinNativeAIWriting Engaging Content begins with Authors tapping Audience InsightsWhy do talented writers write bad pieces?Oct 11, 2018Oct 11, 2018
Karthik BalachanderinNativeAIGood Content vs. Bad Content: Top Strategists explain the differenceWhat is the difference between good content and bad content? We get the view of experts from leading global brands!Oct 4, 2018Oct 4, 2018
Karthik BalachanderinNativeAIContent Mix in News: What topics do top News Publishers write about most?When we think top news sources, we think New York Times, Washington Post, BBC, Fox News, Guardian etc. and our choices may be influenced by…Sep 24, 2018Sep 24, 2018
Karthik BalachanderinNativeAIBeyond Page Views: 4 Metrics Bloggers & Digital Publishers should care aboutSometimes it feels as if content analytics are stuck in time.Sep 11, 2018Sep 11, 2018
Karthik BalachanderinNativeAI5 Search trends every Audience Development expert should be watchingIn many ways search has become the workhorse of digital: despite shifts in consumer behavior, year after year it tends to reliably deliver…Sep 2, 2018Sep 2, 2018
