Published in NativeAI·Dec 18, 2018Four Key Things Publishers Need to Know About Apple NewsWhen Apple launched Newsstand in 2012 the app was just a virtual shelf that allowed users to see their online subscriptions to publications. Essentially it was a glorified organizational folder that was nice to have but it was not a core part of the device experience. How times have changed…Apple4 min readApple4 min read
Published in NativeAI·Nov 22, 20184 Social Media Trends that can impact traffic for Digital PublishersIn earlier posts we’ve covered the audience development and search trends that publishers should be paying attention to. So, what about social media? Of course, this field is undergoing constant change. …Social Media5 min readSocial Media5 min read
Published in NativeAI·Nov 15, 2018Media Business: What Digital Publishers can learn from Cable TV networksAs online media publishers well know, finding a viable business model presents a huge challenge. A few prominent outlets appear to be on a good path: The New York Times reported a $24 million profit last quarter driven largely by its growing roster of 2.9 million digital subscribers. However, most…Television4 min readTelevision4 min read
Published in NativeAI·Oct 30, 2018How to measure Content Marketing without wasting time on Vanity MetricsFalse success metrics are deadly for publishers. Hyping irrelevant metrics might sound good for the moment, or help save face in team meetings, but in the long run, they provide little-to-no value. That’s why they are called vanity metrics — and they do more damage to success than they help. …Metrics3 min readMetrics3 min read
Published in NativeAI·Oct 16, 2018Political Ads on Facebook & Twitter: What Publishers need to knowPolitical advertising on social media used to be the wild west: nearly anything could be done by nearly anyone with minimal restrictions and oversight. Then came the 2016 US presidential elections. The combination of the Cambridge Analytica scandal and accusations of Russian meddling made it apparent that social networks had…Advertising5 min readAdvertising5 min read
Published in NativeAI·Oct 11, 2018Writing Engaging Content begins with Authors tapping Audience InsightsWhy do talented writers write bad pieces? Given the increasing volume of articles publishers must produce on a daily basis, contributors are always in demand. Authors that can deliver intriguing stories are a tremendous asset for any publication. …Marketing5 min readMarketing5 min read
Published in NativeAI·Oct 4, 2018Good Content vs. Bad Content: Top Strategists explain the differenceWhat is the difference between good content and bad content? Over the past few years we’ve been asking top strategists and creators this question as part of our Content Marketing All-Stars series of Q&As. While there has been a range of different responses, something that’s stood out is the remarkable…Content Marketing5 min readContent Marketing5 min read
Published in NativeAI·Sep 24, 2018Content Mix in News: What topics do top News Publishers write about most?When we think top news sources, we think New York Times, Washington Post, BBC, Fox News, Guardian etc. and our choices may be influenced by our preferences in categories (local, politics, sports, finance) as well as possibly political leaning (Liberal / Conservative). …Journalism5 min readJournalism5 min read
Published in NativeAI·Sep 11, 2018Beyond Page Views: 4 Metrics Bloggers & Digital Publishers should care aboutSometimes it feels as if content analytics are stuck in time. While digital platforms and devices evolve at a breathtaking pace, bloggers and content creators continue to rely heavily on a very old-school metric: pageviews. …Marketing5 min readMarketing5 min read
Published in NativeAI·Sep 2, 20185 Search trends every Audience Development expert should be watchingIn many ways search has become the workhorse of digital: despite shifts in consumer behavior, year after year it tends to reliably deliver audiences to many publishers. According to a recent analysis, Google’s search engine continues to be the top external traffic driver to most content categories. …SEO5 min readSEO5 min read
