WHY SHOULD ONE HAVE USP?
Businesses nowadays whether small or big, primary or secondary thrives to stand out in this world full of competition in their respective niche industry. Standing out becomes difficult when there is cut-throat competition and specially now, in the era of digitization even more.
MEANING OF USP
Here comes to the rescue the aged old concept since 1940’s of having something of your own, which belongs to your business only and no one can copy paste it or steal it. Our forefathers also knew this, that to have your own identity in the world full of similar things, it is essential which in business terms nowadays, popularly, known as ‘UNIQUE SELLING PREPOSITION- USP’.
It simply means to have something which is there in your business only and cannot be copied by competitors. USP should always be such features of your business which provides value to your customers and attract them to your business instead of the other options available.
Read More: http://vkreate.in/blogs/why-usp-what-is-usp-lets-know-vkreates-usp
