In the contemporary business landscape, where competition is fierce and technology advances rapidly, successful companies set a crucial goal for themselves — constant improvement. Among the key tools on the path to continuous enhancement are A/B testing and experimentation. These methods empower companies to validate ideas, optimize processes, and make informed decisions based on data.
However, how do major companies leverage A/B testing, and what insights do they derive from their experiences? In this article, we present a list of remarkable technological blogs from well-known companies, where they unveil the intricacies of their approaches to experimentation and causal inference.
