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Vlad Margulis

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Product Strategy vs. Design Strategy

One day the CEO of my company looked at me, the VP of Design, and my colleague the VP of Product — “I think that what you guys do is…

Mar 22, 2017

Product Strategy vs. Design Strategy

Mar 22, 2017

Why UX Fails: The Critical Importance of Staying Focused on Your Primary Customer

One of my favorite and most impactful products I worked on was Adobe Premiere Elements. This was a video editing program and the consumer…

Sep 3, 2024

Why UX Fails: The Critical Importance of Staying Focused on Your Primary Customer

Sep 3, 2024

The Story Behind Kiltro Health

For years, I dreamed of creating an app like Kiltro. I’ve been fascinated by the world of health and fitness for as long as I can remember…

Aug 7, 2024

The Story Behind Kiltro Health

Aug 7, 2024

All You Need to Know About Product Design

When I became a UX designer back in 2000, the discipline of UX was in its infancy. It was so new that we weren’t even sure how to define…

Jan 17, 2023

All You Need to Know About Product Design

Jan 17, 2023

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UX Collective

Beyond Data

To solve problems in a new way we must look far beyond data.

Sep 6, 2018

Beyond Data

Sep 6, 2018

Product Phases and Feedback Loops

Launching a successful product is hard. Lots of different variables have to all come together — the right problem to solve for the user…

Nov 11, 2017

Product Phases and Feedback Loops

Nov 11, 2017

How New Designers are Helping to Transform an Iconic Company

It was necessity, not choice, that led me to hire UX Designers who have never had a UX job before. When I joined Weight Watchers in 2015 I…

Feb 26, 2017

How New Designers are Helping to Transform an Iconic Company

Feb 26, 2017

Using the principles of visual perception to create simple designs

In my very first graphic design class, the professor raised his left hand and held up two yellow pencils. He looked down at the class…

Feb 7, 2017

Using the principles of visual perception to create simple designs

Feb 7, 2017

Top 10 Design Principles at Weight Watchers and why they matter

When one of the designers on my team suggested we should come up with our design principles, my first reaction was that it was kind of…

Jan 26, 2017

Top 10 Design Principles at Weight Watchers and why they matter

Jan 26, 2017

Want to make a transition from an agency to a startup? Ditch the Creative Director title.

Director or Designer

Jan 3, 2017

Want to make a transition from an agency to a startup? Ditch the Creative Director title.

Jan 3, 2017

Vlad Margulis

Vlad Margulis

Product leader, founder, designer, girl dad, former soccer player, on and off artist. San Francisco almost native, and back in the bay after a few years in NYC.

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