To solve problems in a new way we must look far beyond data. — For the past few years I’ve been studying Flamenco guitar and through the process of learning music I‘ve rediscovered the unique value of human creativity. Music is based on mathematical relationships, formulas and algorithms. …

Launching a successful product is hard. Lots of different variables have to all come together — the right problem to solve for the user, the right market timing, the right execution. …

One day the CEO of my company looked at me, the VP of Design, and my colleague the VP of Product — “I think that what you guys do is important, but sometimes I can’t tell the difference between the two of you. …

It was necessity, not choice, that led me to hire UX Designers who have never had a UX job before. When I joined Weight Watchers in 2015 I never thought of it as a tech company, or a company I’d ever consider joining. …

In my very first graphic design class, the professor raised his left hand and held up two yellow pencils. He looked down at the class journal and with his right hand wrote something in it. “What do you see?” he asked, still not looking up. “Two pencils”, “A hand holding…

When one of the designers on my team suggested we should come up with our design principles, my first reaction was that it was kind of pointless. Design principles are universal and there are lots of them. Why would we artificially constrain ourselves to what we can think of at…

Director or Designer In the recent months I’ve seen lots of applications and resumes for Product Design positions with Art Director and Creative Director in the resume header or the first sentence of the cover letter. It may not be obvious without further inquiry, but these types of positions are…