Hidden in Plain Sight: Finding the Right Headline

Three quick editing tips to make your existing copy 💥💥💥

If you already have a paragraph or two of copy written for your website, press release, or email — but are getting stuck with coming up with a good headline — this is for you!

You might not realize this, but sometimes your best headline material will come from inside content you’ve already written.

How do you find these powerful headlines hidden in your copy?

Watch this quick 8 minute video to see exactly how I took existing copy written for a clients’ fundraiser and elevated it by pulling out emotionally compelling statements to serve as headlines. This is all done LIVE with real copy. 🙀

It was great for me. Was this good for you?

After watching, let me know: what stood out for you from this video? (Hopefully it wasn’t just my early morning voice!)


P.S. It took me 45 minutes to film,write, edit, and publish this post. Want help with your content? Call me. :)

Victoria Lucía Montemayor

Written by

Wisdom is meant to be recorded. I help luminaries, pioneers, and master teachers write about what they do. Writing + web design at victorialucia.com

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