Hey Eli Goldberg! Thanks so much for posting this. I actually first ran into your approach when i heard you speak at a Meetup last year. And it stuck with me.
I’m interested in learning more about community organizing as a means of evangelizing UXR amongst a group that’s rather unfamiliar with the framework — in hopes with then motivating the team to conduct the research, themselves.
I was hoping that you could suggest some reading materials to help me get more familiar with community organizing and it’s approach. Are there any articles or books that I can read?