How Princess Polly shines using Curated and Created Content
Princess Polly, an Australian boutique shocked the world as young female influencers started shopping on their site. Princess Polly is based in Australia but ships worldwide and has expedited shipping. Their sales rose so high that they created an entire US website for their American followers. They now have a warehouse in California that ships to Americans, so they can receive their products right away.
Princess Polly is known for their created content on their Instagram through their outfit displays by having a picture of the clothes laid out on top of a white background. This attracts a lot of followers and brings customers to shop on their site. Although, they did start to change their strategy to curated content as well. Princess Polly is also known for reaching new audiences through their YouTube and Instagram influencers. Princess Polly sponsors a lot of YouTubers’ videos, which they receive a 20% off coupon code to give to their followers. This allows Princess Polly to repost the products these influencers originally post on their social media to their own platforms.
An example of curated content is Youtuber, Luisa Piou shared a photo wearing a Princess Polly dress and then the company posted it on their own Instagram. Piou is known for always shopping at Princess Polly and creating hauls showing her recent purchases from the site. Princess Polly used this strategy since their main audience is young, trendy teenage to young adult females, which is Piou’s main demographic on her YouTube channel.
I personally love Princess Polly and regularly shop on their site. They are one of my favorite brands and I believe their market strategies are brilliant. I follow countless of YouTubers and influencers who shop on this site, which makes me love the brand even more. These influencers post their new outfits for their followers to see how they paired all the different pieces together, which is then reposted by the brand. This is a great way Princess Polly uses curated content to interact with their following.
