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A spirited and revealing memoir by the most celebrated editor of his time
After editing The Columbia Review, staging plays at Cambridge, and a stint in the greeting-card department of Macy’s, Robert Gottlieb stumbled into a job at Simon and Schuster. By the time he left to run Alfred A. Knopf a dozen years later, he was the editor in chief, having discovered and edited Catch-22 and The American Way of Death, among other bestsellers. At Knopf, Gottlieb edited an as
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Book ID Asin: B01C2SQ5AQ
Book Title: Avid Reader: A Life
Book Author: Robert Gottlieb
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Book Format Name: Kindle
Book Format Price: $12.99
Book Format Name: Audiobook
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Book Format Name: Hardcover
Book Format Price: from$19.57
Book Format Name: Paperback
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Book Category: Books, Reference, Writing, Research & Publishing Guides and unknown
Book Rating: 363 ratings
Avid Reader: A Life by Robert Gottlieb Book Review
Name: Denny Hatch
Rating: 5.0 out of 5 stars
Title: .0 out of 5 stars A nerdy New Yawk kid grows up to become the greatest editor in the history of the world
Date: Reviewed in the United States 🇺🇸 on September 16, 2016
Review: By the time he was four, Bob Gottleib’s grandfather had taught him to read. Whereupon he became a compulsive reader, spending his entire boyhood, adolescence and college years skipping class and with his nose in hundreds of books. The regimen was broken only by spending what little money he had sitting in the cheapest seats of Broadway plays and musicals, agog at the playwrights and the magic created by the performers.
After a series of false starts, Bob found his niche — at Simon & Schuster and later Alfred A. Knopf — working with authors to create best sellers. In over 60 years — punctuated by a stint as editor of The New Yorker — he wound up knowing and being loved by everybody who was anybody in the worlds of literature and entertainment on both sides of the Atlantic. Yet his life was devoted to his work. He wrote:
“I hated dinners out. Restaurants didn’t appeal to me. I didn’t go to movies or parties, play sports or watch sports. I literally didn’t know how to turn on the TV.”
He would leave the office and go home to work — sometimes pulling all-nighters in behalf of the people he loved and their books. He took no vacations and long holiday weekends meant he could get more work done.
Gottlieb’s avalanche of best sellers — and the movies they spawned — represent hundreds of millions of dollars pouring into the bank accounts of his publisher employers, Hollywood studios and the bank accounts of his authors. If only he had had a piece of the action. . .
Yet money was never the driving force. When he and Bob Bernstein were negotiating his departure from Simon & Schuster to run Knopf, he writes:
“The usual key issue of recompense didn’t come up; I said at once that I didn’t want to be paid more money than I was then making (I think it was forty thousand dollars a year, a lot in those days); this was a life decision, not a financial one, and I didn’t want to confuse the two things.”
Gottlieb’s intimate recollections and portraits of the twentieth century’s leading lights are riveting — seemingly hundreds of them including Joseph Heller, Gloria Vanderbilt, Katherine Hepburn, Bob Dylan, Katherine Graham, Lauren Bacall, Doris Lessing, Robert Caro, Nora Ephron and Bill Clinton to name a small fraction. Gottlieb was modest about his work. When Catch-22 lighted up the literary sky, Joseph Heller kept heaping praise on his editor.
“Joe was so eager to give me credit that I had to call him one morning, after reading an interview he had give given to the Times, to tell him to cut it out. I felt then and still do, that readers shouldn’t be made aware of editorial interventions; they have a right to feel what they’re reading comes direct from the author to them.”
Yet Gottlieb could be tough with his authors. He showed Lauren Bacall a proof of the jacket of her autobiography with a picture of her with Humphrey Bogart on the back. Gottlieb writes:
“Absolutely not, she exploded; this was her book, not his. That really pushed my buttons. ‘Listen, Bacall,’ I said, ‘people want to know about you and him, and you’ve written hundreds of pages about him. It’s my job to sell your book, he’s the major selling point, and he’s going on the back cover.’ “ “‘Fine,” she said.”
Gottlieb was fearless — even with a former President of the United States. About his first meeting with Bill Clinton, he wrote:
“Then eager to show me that he was looking forward to our collaboration, he said something like ‘We’re going to have a good time. Ask anyone here. You’ll find that I’m very easy to work for.’ That, for me was the moment of truth. ‘Actually,’ I said, ‘I have to point out that in this instance I’m not working for you, you’re working for me.’ It was cheeky, and it was deliberate. If he didn’t understand that in an editorial relationship there has to be an equality, or at least a balance, or it was going to fail. Editors can’t do their work properly if they’re hired hands.”
BTW, do not be put off by the title Avid Reader. Normally reading is hard work and books about writers and writing are usually sure cures for insomnia. Not Gottlieb. His insight into the editing process and how to work with authors is invaluable. His prose is breezy, deliciously gossipy and frequently self-derprecating. And he drops cascades wonderful bon mots:
He describsd Mrs. Alfred Knopf as “a tiny woman who looked as if she had gone straight from Dachau to Elizabeth Arden. No wonder everyone was scared of her.”
And…
“People were rushing around on the kind of sugar high that only great junk food can trigger.”
But what was truly fascinating is that Gottlieb stuck with what he knew well even though his employers tried to steer him in other directions. When Si Newhouse broached the idea of his replacing Bob Bernstein, Gottlieb wrote:
“Three times in five years Si asked me to replace Bob Bernstein as president of Random House, and I said no three times, each time more emphatically and ungraciously. First of all I would have never done that to Bob, who had been extraordinarily good to me through the years… I kept telling Si this would be yet another extreme example of the Peter Principle at work. Why take me — whose talents lay in editing, publishing, and presiding over a small harmonious group of people — and give me a job isolated from the real workers and the real work, making decisions about such matters as how much more warehouse space was needed in Maryland? Besides, although I didn’t say this, what was in it for me? I made enough money, I had enough responsibility, my reputation in the business was secure, and I had heard enough from Bob over the years to know just how knotty and daunting were the problems he faced — and I would have to face.”
The message to the money-driven Mad men and millennials of today is “Become the best in the world at what you do and shoemaker, stick to thy last.”
And Bob Gottlieb’s legacy is one that will last… and last… and last.
What a magnificent life!
Denny Hatch
dennyhatch@yahoo.com
Name: CC
Rating: 4.0 out of 5 stars
Title: .0 out of 5 stars Lots of fun literary tidbits but where, oh where was the editor???
Date: Reviewed in the United States 🇺🇸 on June 9, 2023
Review: Offers unique insight into how some of the finest examples of American mid-20th century (and beyond) literature came to be, were initially received, and how well (or not), they fared over time. The book also offers unique behind-the-curtain glimpses of scores of iconic writers, publishers, editors, dancers, choreographers, actors, actresses, and other key players on the world stage. For the most part, it’s a lively, entertaining memoir that explores the history and inner workings of Simon & Schuster, Knopf, and The New Yorker, past to almost present, thoroughly and honestly. But I thought the book was too long, dwelling on mundane details of Mr. Gottlieb’s relationships with less than enthralling people. So I join the other readers who wonder how such an esteemed editor could deliver a book that seemed to have no editor at all.
Name: Lyric
Rating: 5.0 out of 5 stars
Title: .0 out of 5 stars The man who consumes and is consumed by the written word
Date: Reviewed in the United States 🇺🇸 on October 20, 2016
Review: Robert Gottlieb has had a very interesting life and career that really was several careers — book editor, publisher, magazine editor, friend of Lincoln Kirsten as he and Balanchine were forming the NYC Ballet, then working with Edward Villella at the Miami Ballet, and always editing his writers at Knopf through all of it. It’s a manic pace in what appears to have been and still is a manic life — but manic in a good way. When Gottlieb says he is “voracious” in regard to books and that he loved his career and the work — there isn’t an instant in which I doubted the sincerity of those statements. Gottlieb is an excellent writer — no surprise — and he knows how to pace and tell an interesting life story. Enough detail about everything — his parents, his colleagues, his work, the writers he edited, his wives and kids but not so much that you say “enough.” He handled the story of his work life exceptionally in that he tells enough about the business of editing and publishing without making it a drag on the story, he speaks of his writers and chooses well the stories that he relates about them and their personalities and their books. He’s a collector and he gives a glimpse into his travels with friends — men or women — who share his passions and go with him in search of whatever he and they are collecting. This is not a man who likes to be idle. He worked on weekends and was happy to do it and at no point does anything ever seem to interfere with his need “to do” and to do it well. As he stated, if he was going to work on something, he had to read everything about it so that he’d be totally prepared to deal with the subject.
It’s a book with a central focus — himself. Too often in an autobiography/memoir the person doing the writing spends too much time talking about their family — Gottlieb doesn’t do that. We know his wife is an actor, we know he has a son and daughter, we don’t get details about their schooling or how his travel and all-consuming career affected them because, frankly, it’s not their story.
One of the things that I found quite funny in the book is a comment he made about Katharine Hepburn. He’d edited Hepburn’s first book about her travel to Africa with Humphrey Bogart and Lauren Bacall to make the film “The African Queen.” By the time, Hepburn wrote her memoir titled “Me” — Gottlieb had moved on to being editor of The New Yorker and because he was close friends with Irene Selznick who had been friends with Hepburn for 50 years and then suddenly decided she no longer liked Hepburn, his own view of Hepburn was influenced by Irene’s rather nasty words. Thus when Hepburn’s book “Me” was published, Gottlieb made the comment that the title was perfect for the book because Hepburn was totally absorbed by herself (not a surprising trait in any actor, in my opinion). The funny part of this is that Gottlieb himself could have titled his own book “Me” because it’s obvious that he was always totally absorbed by himself. Nothing wrong with that quality as long as it doesn’t hurt other people but it was ironic that Gottlieb seemed to miss the fact that the reader would come away thinking the same about him.
Avid Reader is very well written and highly entertaining.
