Food Ordering Tech Trends in 2018
There was a time when people used to call restaurants to get food delivered at their doorstep. Then, food delivering apps came into the picture. Just open the app, select the food from your favorite restaurant, place an order and you’re done!
Such apps let you order food items from many restaurants in your area. You can check the prices, ratings and food items of different restaurants and order food within minutes. It’s really convenient.
But, there’s one thing missing. It’s personalization.
Personalization is going to be big in the coming days. Today, we have Google Assistant, Alexa and Siri to fulfill some of our basic needs and make us feel special. Now imagine a voice assistant who understands your taste and preferences and help order food accordingly. Yes, it’s going to happen.
According to the National Restaurant Association, around 32% of restaurant operators accept that online ordering technology can help make restaurants more productive, increase sales and provide a competitive benefit. However, half of them are still thinking about the benefits of this technology and how it works. To compete in today’s market, many operators use technology to explain business processes and satisfy customers in a better way.
As per the recent orderTalk survey, online food ordering has become an American way of life, as nearly two-thirds of Americans already have a habit of ordering food online via an app or software. And, 45% of Americans believe that they will increase their use of online ordering within the next 12 months.
The thing is we need to focus on the two technologies (mobile apps and voice ordering). They are going to be the future of online food ordering. Let’s take a deep dive into these technologies-
Mobile apps and mobile payment
The fast increase in a mobile phone usage in our lives has resulted in the growth of new apps or software. While ordering food over a smartphone has become conventional for many customers, handling the bill on a mobile device is still an innovation in most places. Only 1 out of 10 users say they paid for a meal using phone.
Voice ordering technology
Many restaurants and fast-casual diners are spending massively on digital technology for food ordering and delivery. According to a research by Capgemini, around 56% of users are interested in ordering meals from restaurants using voice applications and 34% have already ordered a meal using a voice assistant.
Like Dominos Pizza, there are several companies using Amazon’s Alexa and other voice assistants to provide better customer experience. Voice-based artificial intelligence solutions involve with your consumers while delivering your orders, order estimates, offer various food options and upsell a particular meal of the day while adding the order in the POS directly.
With an improved amount of digital ordering develops a stock of data around customers’ spending, choices and ordering behaviors. Restaurants can presently use this data to increase their analytics and also build algorithms that can divine order quantity and menu item list needs.
The need for an actual and effective food ordering experience continues to evolve rapidly. Good news is that restaurant industry has many innovative solutions to examine to bring new changes in food ordering.
No matter what type and size of restaurant you operate, you should be aware of these latest technology trends affecting the food and drink industry. Start looking to implement these new tech trends that are an innovative way of food ordering.
Voix is first voice assistant for food ordering. Voix converts existing phone line into an AI-powered voice assistant to allow restaurants to take order, book table or offer specials to the customer, in turn, saving $1000s in employee salaries, training, and other human errors. With a team of serial entrepreneurs and technologists, Voix is on the mission to disrupt $72b+ phone food ordering industry.