Why Are Consumers Adopting Voice Assistants in Their Lives?
It’s no secret that conversational user interfaces are becoming more common in the modern era. Several brands like Amazon, Google, and Apple are following this trend in order to provide a better user interface to their customers. In all kind of industries, voice interfaces are developing at an exponential rate. Ranging from banking to hospitality industry, everyone starts using voice assistants in a way to provide a personalized experience to their customers.
In a survey of more than 5000 consumers in the US, UK, France, and Germany found that voice assistants will turn to a powerful form of customer interaction over the next three years, with customers who utilize the technology ready to spend 500% more than they currently do through this form of communication. And, CIRP (Consumer Intelligence Research Partners, LLC) said that around 20 million Amazon Echo & other alexa voice devices and 7 million Google Home smart speakers have been purchased by U.S. Consumers, in the year 2017.
Even, voice assistant has transformed our relationship with phones from being a communication device to being enablers of interpreting some of our daily tasks. ‘Apple’s Siri’ and ‘Google Voice Assistant’ are now a part of our day to day lives. Today, around 24% of users would use a voice assistant rather than typing or touch on their phone screen. According to Comscore, around 50% of all searches will be done by voice without screens by 2020.
What users expect from voice assistants?
One of the major reasons why consumers are embracing Voice Assistants in their lives is Convenience. According to a report, it is clear that 52% of consumers say convenience is the major reason to adopt voice assistants over websites/mobile apps. And, other 48% say the ability to do things hands-free. Moreover, 41% of them also give importance to high-level of personalization.

Every consumer wants their task done in less time without any hurdles. And, Multitasking properties are the next factor that will provide customers with better assistance, high-level personalization, in order to serve them better. It takes multiple orders and send it to POS, store customer details, provides suggestions like ‘meal of the day’, advertising and so on. Consumers can easily order their food or book the table without waiting on for long hold calls. Customer requirements can be easily fulfilled by providing them with better services and experience.
So, what should brands be doing now to get ready for voice self?
For every brand, providing voice assistance to the consumers not only leads to better customer satisfaction but also enhances the brand promotions. They must focus on the consumer needs and preferences to decide what different business functions can be performed through a voice assistance.
It is clear that customers are demanding retailers to give voice-based solutions to make their life comfortable. Within a couple of years, the voice assistant is going to be one of a major part of several industries, including hospitality. In restaurants, AI-based voice assistants are placing its feet due to its outstanding benefits such as personalized experience, better customer relationship, customer loyalty, and good customer services. And at the same time help restaurants to save running cost by focusing on their core business areas.

Final Thoughts
The main goal of every business is to build a stellar customer experience for their customers. This also holds true for the restaurant industry. Customer faces difficulty while placing an order over the phone due to wait time or server taking wrong orders, and having no visibility about their order status. These are all things that lead to the unhappy customers.
Voix helps restaurant owner to satisfy their customers’ every need leaving a good experience. It takes the multiple orders on time with zero hold time. It allows to work hands-free and reduces the need for qualified staff. It provides the flexibility in work by complete time-based customization. It also helps in building strong relationships and retaining the customers for a long time. Voix is the all in one solution to your restaurant phone ordering business and increases the efficiency of your operation. Voix AI voice assistant will make your restaurant ready for voice commerce wave.
