Two things are true about the new generation:
(1) we value convenience &
(2) we’re independent; we like to form our own opinions.
While every industry has evolved and adapted, the news/media is struggling to get young eyeballs on its articles. And that’s understandable because our attention span has dropped to 9 seconds — the same as that of a goldfish. Most publishers are drifting towards newsletters to appeal to our attention-deficit. …