As suggested by my mentors, I decided to to create a study case for having a more clear idea of the problems and issues I would face in develop my business idea. Since I moved back in Italy, I started here analyzing the companies in the surroundings that would fit my target. After having a talk with different companies, I decided to take “Music Store”, a cocktail bar nearby, as my study case. Music Store is an independent, small cocktail bar that stand out for its assortments as well as for its aspect. I first start analyzing whit the information available on line and analyze them.
After that I contacted the owner and I ask him if it would be possible have an interview and be involved in a case study regarding his bar. I prepared the questions and I went to the bar for having a look and do the interview (here the answers). After have analyzed the interview and the needs of the owner, I decided to going in this direction:
- Create a simple Visual Identity for the bar (logo-business cards…)
- Shoot pictures of food and drinks to be used on social
- Prepare updates for social media for making aware the bar consumers about the quality and the range offered by the bar
I started with creating an Empathy Map ( like the one seen in the “Business Model Generation”) , than I start brainstorming for a logo, taking in consideration what was existing, the bar needs and features, and the purpose of the logo.
BUSINESS IDEA: Self promotion reflections
During this week I have also keep working on my business idea. Starting a study case has helped me a lot realizing which are the obstacles I can face during my work. It has been helpful also for understanding which are my strength and weaknesses, and more on a business side, to try to understand how much time is worth to spend on the different tasks.
I reconsidered my plans and the way I would like to promote my self. I start to do a personal SWAT analysis and remembering my last meeting with my mentor, Helen, I start to re think about my visual identity. I decided to keep the Ant logo that I used so far, redesigning it a little in order to make it look more clear and memorable. At the same time a restarted to work on my business cards and portfolio.