Levin VonesterResponsibility, Greenwashing and the Dissonance EffectThe Dissonance effect is a psychological defence mechanism.Sep 16, 2022Sep 16, 2022
Levin VonesterIncrease your salesTraditionally, gifting a customer happens after the purchase. A little goodie or membership or some kind. Free samples are given out…Aug 16, 2022Aug 16, 2022
Levin VonesterThe MAYA conceptRaymond Loewy was a successful French-American industrial designer who worked in the US. He designed not only locomotives, cars and chairs…Jul 31, 2022Jul 31, 2022
Levin VonesterLet’s go to McDonalds, there we know what we get.Let’s go to McDonald’s, there we know what we getJul 28, 2022Jul 28, 2022
Levin VonesterImmersive CX by speaking to the sensesWhen customers have a positive experience with a product, a store or a restaurant, there are more likely to engage with it again. Creating…Jul 11, 2022Jul 11, 2022
Levin VonesterThe effect of pricing on perceptionYou have probably heard of the 4p´s in marketing. Product, Price, Promotion, Place.Jul 6, 2022Jul 6, 2022
Levin VonesterWhy we buy what we buyEvery day, people decide to buy something that is more expensive than something else even though it fulfils the same task. We buy the 1000…Jul 1, 2022Jul 1, 2022
Levin VonesterSomatic markers and the decison-making processYour brain needs to filter information. It needs to filter almost everything we perceive before we consciously can even process it. Most…Jun 26, 2022Jun 26, 2022
Levin VonesterAdvertisement strategiesQuantitative versus Qualitative strategyMay 30, 2022May 30, 2022
