A crowd of local artists and art lovers gathered Friday at the Robinson Studio in Perth, Australia to see a demonstration of VooGlue’s technology that permanently “glues” wall-hung artworks to their digital multimedia counterparts.
VooGlue Founder and CEO Brian Carew-Hopkins addressed the audience at the event, which marked the pre-launch of VooGlue’s native token VGC, explaining how the VooGlue ecosystem can improve the art world. “Artists have been restricted to the surface layer of paint since we lived in caves. Without that confinement new opportunities are created for collaboration between artists, musicians, filmmakers, and art investors. The technology behind VooGlue beautifully transports historical art into the 21st century, securely preserving providence, creating fresh revenue for owners, whilst engaging a brand new audience.”
Carew-Hopkins also used the opportunity to explain in detail some of the features enabled by the VooGlue artwork ecosystem as it moves to a decentralized platform built on a public blockchain.
“This allows VooGlue to be an enabler for the art ecosystem where in-app transactions result in instant automatic payments to everyone in the value chain, yielding significant savings for all,” he said, referring to the feature currently under development that will enable real-time micropayments to both artists and galleries as visitors engage with the art on display.
Those in attendance had the opportunity to test a prototype of the VooGlue app by pointing their phones at the artworks on the wall in order to reveal multimedia counterparts such as time-lapse videos of the art being made and clips of the artist explaining the piece.
“Love the technology! I often look at artwork and wonder about what the artist felt and thought and how it all came together. VooGlue gives me an exciting future in art appreciation,” said visitor Pat Welford.
“I am in suspense. Artists must starve in the garret first, then become famous. You have skipped step one! Fellow artists will welcome your help to get organised and [update for the app] some of the old paintings in their garage — for money,” said George Schaefer, another in attendance.
