My experience with User Research is not just from my own company, i’ve been working in the product…
Jonathan Courtney

In my similarly long product design career I've seen more useless research than useful research. The reasons why the research was not helpful could be roughly categorized as:

  • Selecting a method that is not optimal for answering the question at hand (if the question — research goal — was even defined first)
  • Collecting polluted data (messing up with the implementation of the chosen method)
  • just “feeling it” as data interpretation (similar to the “persona” you had in your article) and not being able to use the data collected in the design

On the other hand I've seen instances where answering product management or design questions was helped by research. I've seen no silver bullet. And yes, the design sprint is a helpful tool. I'm glad you find it useful :)

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