Many consumers want to know product origin and history information at their fingertips in order to make an informed decision. Some consumers genuinely want to know whether the producers of a food product use ethical standards in their productions and with their labor force. Others would like to know if the products are sustainable, eco-friendly, or coming from trade-fair practices.
The different location where a product has been produced and processed through its production cycle contains many of this relevant information. Current non-blockchain practices do not make this information immediately available and accessible to consumers. Production history data is useful and valuable to consumers when it is immediately available upon request and is transparent and trustworthy.
Blockchain technology holds the key to creating a viable product verification matrix if appropriately implemented. Our blockchain food traceability solution is leveraging the power of distributed ledger technology and smart contract to provide a blockchain-based product certification service.
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