What can CRM do for your business?
Even if you’ve never used a CRM before, you’ve probably heard the term echoing through your industry. You know that many companies (including your competitors) are implementing CRM software because it saves time and drives sales.
But what is CRM? And what can it do for you?
CRM — or customer relationship management — is business software that helps individuals and teams maximize their customer communications and sales efforts.
CRM isn’t simply an address book. It empowers your team to build relationships more effectively and provide the best customer experience from evaluation to purchase and beyond.
Some time ago, only the largest companies could afford CRM software, and it was complicated to learn and implement. Today, businesses of all sizes have access to easy-to-use, affordable CRM software options.
So, What can CRM do for me?
When your business first started, tracking customers by email, address books and spreadsheets made sense.But now your company is growing — and more growth means more opportunity to change how you run your business. Right now:
- Spreadsheets are hard to update, interpret, and keep in sync with your team.
- Valuable customer information hides in your employees’ inboxes.
- Notes get lost or thrown away.
- Customer communication is inconsistent between your employees.
The real problem is that your most important data is spread across multiple systems and people, making it difficult to leverage your information and collaborate on sales.
A modern CRM solutions helps you and your company…
1. Consolidate all your data into one easy-to-access location
CRM centralizes your customer data so that everyone at your company can access all the information they need from one platform.
- Contact information
- Communication history
- Customer history
2. Sell more, faster
Having to do manual data entry is one of the biggest productivity-killers for sales reps. CRM automates many of these repetitive admin tasks so your team can spend less time typing and more time selling . CRM also helps you build a standardized sales process, which gives your team a step-by-step roadmap for closing deals and helps to reduce the length of your sales cycles.
With a sales process, you can…
- Constantly improve your sales methods.
- Accurately predict your sales
- Get new hires up to speed quickly
- Provide a better customer experience
3. Stay focused on your customers
By having access to information on customer interest and behavior, your sales reps can pursue the right opportunities at the right time, or collaborate with your marketing team to deliver targeted and useful content to your prospects. Selling becomes a more personalized experience that’s focused on the customer.
CRM data also helps you anticipate your customer’s needs before they reach out to you, and your support team can keep your customers happy by solving their problems as soon as they arise.
Who gets value from CRM?
Any team within your organization that interacts with customers can greatly benefit from using CRM, including your sales, marketing, support, and management teams.
CRM helps sales — Sell smarter
CRM allows sales reps to manage their deals and conduct all their sales communications from one central location. By integrating your CRM with your organization’s business tools — including email, calendar, and marketing automation software — your sellers don’t have to waste time and effort switching back and forth between programs.
CRM software also provides full insight into the status of every deal in progress, and helps sales managers coach their team, establish quotas, and track individual sales rep performance.
Never drop the ball — With a CRM, you can automate reminders for your team to reach out to leads at the right time so that potential customers are never lost. Seeing the upcoming actions for every deal removes the guesswork and stress from a sales rep’s day.
Stay in the loop — Modern cloud-based CRM platforms can be accessed from any device, which means your deals aren’t all stuck in the office. With mobile CRM access and smartphone notifications, salespeople won’t miss anything important, whether they’re on a plane, at a client site, or walking into a meeting.
Invest in what’s working, and stop what’s not — Instead of guessing, a sales manager can track the reasons for why deals are won or lost. By analyzing their CRM’s customer data patterns and sales reports, sales managers can determine which methods are effective and which need to be improved.
CRM helps marketing
- Know how prospective customers are finding you
- Keep customers engaged
CRM helps personalize the customer experience
- Solve customer issues faster
- Consolidate all customer communications
CRM helps business leaders
- Measure and grow your business
- Optimize team performance
And all of that’s things related with classical CRM’s, but VOU has the same and even more functions which will help you to automate business or operational process. Also, don’t forget about security side of VOU CRM it main point and advantages of VOU.
Join best services, stay with VOU CRM.
