Scaling Up Your Software Business — Outsource Software Sales

alex downy
3 min readSep 25, 2019

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Taking your business to the next level requires the judicious deployment of capital and human resources even as putting systems and processes in place as a must. Presuming that you are now ready to celebrate five years of your software-based start-up and have a proven business model supported by regular cash-flows and stable revenue cycles. It could be time for you to take your business to the next level. First, five years of journey as a software-based company might be a tempting story for you, you might have felt to grow fast in terms of revenue, good client base and hire more people. As you worked on your dream to give shape to your software company in the initial phase, you have to do a similar sit-down process and think as to how you would grow your business to the next level.

Scaling up your business needs an extra competitive advantage to mark its point in a well-established market. Your startup needs to meet double-figure sales for your business. As sales are the only driven factor for any business, creating an effective sales team and salesmanship is a predominantly important factor to determine the future of business. Creating an effective sales team can be a challenging affair for your business, moreover, it is a time-consuming process. You definitely have a learned choice to outsource the software sales department, which will bring expertise at a much lower cost.

Sales as a Service ( SAAS) :

Sales as a service can be described as receiving sales support to make business. One business can bring the necessary salesmanship from another business to outreach their business goal. Salesmanship is craftsmanship in nature.

A true salesman is born after many trials and errors. There are no shortcuts in it. Every business has strong selling USPs, but to find it out after proper SWOT analysis needs some stronghold on the concept. Sales as a service can effectively work to bridge this gap.

Different Features under sales as a service:

Sales management is actually understood for the direction of sales force personnel. Later on this sales management term took on broader significance. The term Sales management now use at greater perspective like all marketing activities, including advertising; sales promotion, marketing research, physical distribution, pricing, and product merchandising. Sales outsourcing companies bring all these expertise skills decorated in one platter. In scaling up your software business startups, you may bring different features from software sales outsourcing companies. These features are:

1.New Business Development:
2. Lead Generation:
3. Lead development
4. Sales finalization
5. CRM Management
6. Email and telephonic support for effective communication.
7. Sales consultancy
8. Sales coaching

In the business cycle, a company may need to expand their territory or introduce new products. Newmarket can be extensively unknown to you. Software sales outsourcing companies can introduce many new potential markets for your business.

It is not an easy job for any new start-up or small to medium based companies to hire skilled manpower. It takes huge cost burden on the shoulder of the company. New people need rigorous training and minimum window periods before delivering a constant business to your business. Your software making team might not be strong enough at sales development. Outsource software sales and you people give more focus to your core strength.

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