PRODUCT DEVELOPMENT

How to Prepare for New Product Development

Give me six hours to chop down a tree and I will spend the first four sharpening the axe.

Proper preparation for any business is an important part of success. Technical product development often requires particularly thorough preparation. It is necessary to understand the project, goals, prepare all details and make the most of your team’s velocity.

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” — Abraham Lincoln

We broke the process into 5 stages. This is intentional to systematize your approach. Each stage is based on the previous one. The closer you get to the beginning of development, the more flexible your process will be. Should you have difficulties at any stage, no problems. Send us an email or reach in social networks, we will be happy to help.

Stage 1. Definition and Research

Describe what problem you are solving. Do market research. Set goals to accomplish in 12–16 weeks that prove or disprove the product.

Stage 2. Personas

Build personas for all customer segments. Research how to find your potential clients for…