Arghh….I’m so stupid!
So I was at a grocery store the other day, purchasing required produces for my home. I proceeded for the check out and asked the billing person how much the total was! He answered so-and-so dollars. Here comes the difficult part. I took out the bills, but froze while gathering cents, I acted numb just as Tarly in season 02. The person asked whether I needed some help, and quickly I agreed to his question. Apparently, I learned that a dime is smaller in size than a nickel! “How foolish of me”, I sighed. The person consoled that this happens quite often. I recalled Mr. Don’s theory of psychology, where he explains two major definitions, i.e., Gulf of Execution and Gulf of Evaluation and a well-defined bridge that connects the both. In my case, the cashier was a bridge in my Gulf war.
I believe that Mr. Don has tossed quite mind boggling yet logical reasoning in chapter 02 of The Design of Everyday Things. A correlation between the conscious and the subconscious mind and the tangibles and the intangibles. How we alter our primary goal, but if we compare with his theory, the goal might actually be secondary. He showcases a conceptual framework of how a process works:
Goal — Plan — Specify — Perform — Perceive — Interpret — Compare
During my practice as an architect, our team perceived the similar course in achieving the designated goal. From initial conceptual modelling to final constructed output, we worked in-n-out in order to attain the client’s prerequisites.
Back during my under-grad days, we used to play soccer very often. The game adapts both conscious and subconscious actions. Dribbling a ball through the defenders and scoring a goal can be interpreted as a subconscious action, because the action needs to be performed in fraction of seconds. While scoring a penalty, a conscious action would be beneficial, because before striking the ball the player needs to have certain pattern in order to score a goal.
I went through a TEDx talk of Mr. Don, explaining one of his definition, i.e., Visceral, Behavioral and Reflective level of emotion. He elucidated this concept by encasing a tea pot he bought, having some unique features, which evokes all three levels of emotions. A Japanese product designing brand ‘MUJI’, designs some astounding products that conjures the minimalist approach. I felt that they have developed a sense of emotion that the user would connect with the product.
With advancing technology, I believe that products might get complex in order to keep up the pace and justify the increasing/multi demands of the consumers in a single product. The humans are tending to make mistakes, but a complex design with utmost minimal instructions shall minimize those errors!