Vreo creates a B2B marketplace that brings together people in three distinct roles:
⦁ Game developers who offer to sell virtual advertising space in their games to advertisers.
⦁ Advertisers who buy space in games and provide the media content (videos, images, soundtracks) for the ads.
⦁ Gamers who play games and engage with ads if they wish; no ads are mandatory for advancing the gameplay.
Vreo’s technology provides a marketplace with clear benefits to all three roles.
The benefits for game developers
Vreo’s unique marketplace enables developers to easily support embedded in-game advertising (EIGA) in native formats. This solution addresses the booming mobile market,
as well as the less developed markets for PCs and consoles. Covering every possible gaming device taps into a huge potential market and opens the door to profound new revenue streams for game developers. This new source of ongoing monetization is the chief benefit to game developers.
The benefits for advertisers
Vreo’s business model is based on our purpose-written, cost-per-quality-view (CPQV) algorithm. Brands only pay for ads that are actually seen by gamers, and pay fees according to the quality of the view. This minimizes an advertiser’s financial risk and provides them with more accurate, in-depth data.
Using our customizable auction and bidding system, aided by machine learning, advertisers can find suitable matches for their brands within seconds. And instead of relying on human salespeople and manual processing, the entire process can be done electronically in an automated and scalable way.
The benefits for gamers
Gamers can finally benefit from viewing ads. After a gamer registers and links their profile to their games using our plug-ins, a share of all ad profits will go directly into their account, as ViewToken (VIT) tokens. This will further reduce fraud and create a better advertising experience for everyone, while rewarding the players who drive the whole industry. Registration is free to attract the largest possible community of gamers.
