THE EVOLUTION OF SNEAKERS
First shoes by rubber soled shoes appeared in the XVIII century. They were more similar to crocs, and is not divided into left and right. In 1892 the U.S. Rubber company have improved this model by adding a canvas top. Get a good shoes, which we call the sneakers. They are especially fond of athletes.
20s-40s: FOR BASKETBALL, TENNIS, SOCCER AND JOGGING
“Sport” the success of converse inspired entrepreneurs around the world. Highly specialized factories opened everywhere, from USA to Japan.
50s–60s: A SYMBOL OF FREEDOM AND YOUTH
Until the 1950s, shoes were mostly worn by the athletes. But after the war, the leather shoes was not expensive. Sneakers was more affordable and more convenient hard Shoe. After the release of the film “rebel without a cause” the shoes became a symbol of freedom and youth. Young people, seeking to imitate the main character, played by the legendary James Dean, the polls dressed in sneakers.
70s: SPORTS BOOM
In the 70s there were some immortal models of sneakers. The Puma company first made shoes with Velcro. Affordable price and the convenience of sneakers, he gradually won the General customer. Of sports equipment, they become everyday shoes. They were all musicians: Led Zeppelin wore sneakers during the filming of the documentary, and woody Allen wore them to the theater.
80s: THE SEXUAL REVOLUTION. SCIENCE AND TECHNOLOGY
In the 80s there were some immortal models of sneakers. The Puma company first made shoes with Velcro. Affordable price and the convenience of sneakers, he gradually won the General customer. Of sports equipment, they become everyday shoes. They were all musicians: Led Zeppelin wore sneakers during the filming of the documentary, and woody Allen wore them to the theater.
90s:THE WORLD OF FASHION AND NOT QUITE SNEAKERS
In the 90s the sporty style has infiltrated the catwalk, and with it the sneakers. Designer Helmut lang was one of the first dressed their mannequins in athletic shoes. The girls took to the runway in sneakers adidas Stan Smith c company logo.
Environmental problems have forced people to think about the state of the environment. In Vogue eco-tourism. The fashion for eco-tourism has provoked the demand for Timberland, Catepillar and Birkenstock brands that promote comfort and convenience.
The first batch sold out in just a day. After the success of models the company produces the legendary Air Max. These shoes have become a symbol of the 90s
2000–2010: SHOES OF THE FUTURE OR BACK IN TIME
Over an amazing transformation of shoes: sports shoes, they have become a fashion object of desire. Designers are annually released collaboration with famous sports brands.
2030: 3D PRINTING AND NEW TECHNOLOGIES
Printing clothes and shoes on the printer will be real. There are two ways — people every morning will print sneakers themselves or they can print in stores shoes perfect their feet.